Fw: PITA IT Magazine

["PITA" <abudaka@pita-palestine.org>]

FYI
Regards
Mashhour Abudaka

----- Original Message -----
From: <Omar_Sahili@dai.com>
To: <Abudaka@pita-palestine.org>
Sent: Monday, July 23, 2001 1:25 PM
Subject: Re: PITA IT Magazine


>
> Mashhour;
>
> Please find attached the work of Rami on the marketing aspects of the
> magazine;
> Since Intertech are doing the whole thing, they should have the details as
> per attached  file to be able to make sure it's a viable product.  From
the
> numbers we have, Rami feels there is risk and that this should be planned
> very well, especially the braek-even point and sales policy.
>
> In summary, what's their detailed plan (beyond the mere guts) of marketing
> & sales to make it happen.
>
> Omar
> (See attached file: tech-mag_Rami.doc)
>
>
>
>
> OMAR SAHILI
> 15-07-2001 05:23 PM
>
> To:   Abudaka@pita-palestine.org @ dai
> cc:
> Subject:  PITA IT Magazine
>
> Dear Mashhour;
>
> In principle, MAP will support the IT Magazine and help have it happen.
>
> I have cleaned up the financials you sent me and also changed the % on
> Revenue to be 15% instead of 25% to balance what PITA gets versus what
> Intertech gets.
>
>
>
> We would sign an LOA on the following :
>
>    *  MAP would consider supporting the 1st and 2nd issue (Oct + Feb)
>
>    * 1st issue: MAP would cover the design cost  + get TA for editing + up
>    to $1,000 of actual cost in case of deficit
>
>    * 2nd issue: MAP would cover up to $ 1500 of actual cost in case of
>    deficit
>
>    * MAP would have a marketing specialist to validate these numbers in
>    addition to looking at the marketing aspects
>
>
>
> The complete business plan should then have:
>
>    1. Goals, sustainability, etc. ( Mashhour)
>
>    2. Description of the Magazine (you already have that with the magazine
>    sections, etc)
>
>    3. Marketing (price, audience, how to market it, etc: A specialist )
>
>    4. Financials (we have that and the marketing specialist will look at
>    it)
>
>
>
> Mashhour, How about the name PICTAZINE (Palest ICT Magazine)!! or maybe
> PITAZINE!!!!!!!!!!
>
> (See attached file: magazine-budget.doc)
>
> With Best Regards
>
>
> Omar D. Al-Sahili
> ------------------------------------------------------------
> IT Sector Manager, MAP, DAI Inc.
> Palestine
> Tel: 970 2 298 7187, Fax: 970 2 295 9220
> Cel: 972 50 460 387
> omar_sahili@dai.com
> Personal: omar_sahili@yahoo.com
>
>
>

tech-mag_Rami.doc

magazine-budget.doc