The American Media Watch Groups Consortium (AMWGC)

 

Introduction

A growing number of efforts, large and small, have been established all around the United States to champion and promote a fair and just solution to the Palestinian-Israeli conflict. High on the agenda of such efforts is a struggle against a mainstream US media that takes it for granted that the Palestinians are the aggressors in their resistance of the Israeli occupation, while Israel is merely engaged in self-defense: from the framing of the daily stories and headlines that stress "retaliation" and "preemptive strikes", to photographs that highlight Israeli suffering and anxiety while seldom doing the same for Palestinians, to a vocabulary that often lapses to repeating the language of the Israeli Prime Minister's office, to editorials that ignore some very basic moral principles, to cartoons that depict Palestinians as irrational, violent, bloodthirsty, to granting more than 80% of column space to staunch supporters of the extreme Israeli right-wing, many times allowing them to engage in making outrageous proposals, such as calling for ethnic cleansing and population transfers, assassination, unleashing military, re-occupying territory, etc.

1.0 Mission Statement

 
The American Media Watch Groups Consortium (AMWGC) is a loose coaltion of organizations struggling to promote a just solution to the Palestinian-Israel conflict. At the forefront of such a struggle is the struggle to promote objective, balanced and informative portrayal of the Palestinian-Israeli conflict by the US media.

 

The AMWGC was established to help member organizations act collectively and coordinate efforts to press upon the media the need for balance and journalistic integrity.

 

The motivation of the establishment of the AMWGC was the realization that acting separately, member organizations will never be able to have the effect they would if they coordinated actions, shared resources, and exchanged information and experiences.

 

The AMWGC is a loose consortium of media activist groups established to enable member organizations to:

 

(1)         Issue joint statements

(2)         Coordinate joint actions

(3)         Mass mobilize respective memberships

(4)         Pool resources

(5)         Coordinate strategy

(6)         Share experiences

 

2.0 Character of consortium

 

The challenge, and the key to our success, will be to keep the efforts of member groups independent, so that fresh ideas and original angles and strategies can keep flowing, while at the same time enabling effective coordinated action and mobilization.

 

AMWGC shall be a “loose” consortium. By this we mean that member organizations:

 

(1) Shall maintain their full independence of action outside of the consortium;

 

(2) Shall never be forced to endorse or join any action, implicitly or explicitly, proposed by consortium members;

 

(3) May leave the consortium any time they wish.

 

 

3.0 Structure and Mechanisms

 

3.1 Coordinating  Committee: The operation of the AMWGC shall be overseen by a Coordinating Committee (CC): the CC’s mission is implement the procedures depicted below, and overall to ensure the proper functioning of the AMWGC.

 

 

The CC shall be run by three AMWGC members: one chair and two co-chairs, elected to their positions once every six months.
 

The first election of the CC shall be held on Monday, September 24, 2001.
 

[Nomination and vote counting will be managed by a volunteer to be picked shortly.]

 

Nominations from confirmed member organizations of representatives of confirmed member organizations will be open on Monday, September 17, 2001 and closed on Wednsesday, September 19, midnight.

 

All nominations should be sent to amwgc-votes@yahoogroups.com

 

All nominees must be contacted on Thursday, September 20. Nominees must either accept or decline the nomination. A non-answer is taken to mean a decline. Nominees must answer by Firday, September 21, midnight.

 

The final Ballot list will be sent to members no later than Saturday, September 22.

 

Member organizations may vote as soon as they receive the ballot.

 

Voting is closed Monday night (midnight going to Tuesday), September 24, 2001.

 

All votes should be sent to: amwgc-votes@yahoogroups.com

 

Results will be posted on Tuesday morning, September 25, 2001.

 

The top vote recipient shall be named chair, and the next two runner ups as co-chairs.

 

Between September 25 and Septe,ber 28, the Founding Commitee and the CC shall work on transition of control over the CC.

 

The term of the CC shall start on Friday, September 28, 2001, at which point, the Founding Committee shall resign its duties.

 

3.2 Membership: Membership is open to all organizations dedicated to promoting a peaceful and just resolution to the Palestinian-Israeli, including the right of Palestinians to return to their homes and lands, the right of both Palestinians and Israelis to self-determination, and the right to live in dignity, freedom, and safety in Israel and Palestine.

 

Application to the consortium is addressed to the CC and must include the following:

 

(1)         Full name of Organization applying for membership;

(2)         Name, address and contact information of the organization applying for admission;

(3)         A brief statement describing the mission of the organization;

(4)         Full name of organization’s representative at the AMWGC;

(5)         URL (if available), or additional material, enabling the CC to find out more about the organization;

(6)         Statement declaring that the applying organization wishes to join the AMWGC;

(7)         The official email address through which the organization will interact with the AMWGC.  This email is the only email address through which the organization may issue proposals, vote, and in general interact with the consortium.

 

Determination of acceptance or rejection of membership is issued by the CC and announced to the general membership within a reasonable period after initial membership.

 

3.3 Actions

 

The consortium never issues action calls or statements that speak on behalf of ALL members of the consortium.  Actions must be endorsed explicitly by member organizations that wish to endorse proposed action calls or statements.  Endorsement needs to be sent DIRECTLY to the CC. A member organization’s endorsement must be sent from a member organization’s official email address.

 

The AMWGC undertakes two types of actions:

 

(1)         Planned

(2)  Impromptu

 

Planned actions are actions that address a long-standing problem in media coverage: e.g., the inherently biased vocabulary routinely used by journalists, the great discrepancy between column space provided to pro-occupation vs. pro-independence, tolerance of blatantly violent or racist language against Palestinians, etc.

 

Planned actions should be well prepared and accompanied by a report factually supporting the case being made.

 

Any member organization may propose a planned action call.

 

Planned actions are issued the 1st Wednesday of every month

 

A planned action must be proposed directly to the CC.  Proposals must include full description of action, motivation and why it is important, and a report, or draft of such report, providing supporting evidence.

 

In case more than one proposal is on the table, the CC proposes all actions to the membership, and the action that receives the most signatures is selected for release for that week.  In case of a tie, the CC makes a determination which among the competing proposals is to be proposed to the membership first, which to pipeline, and which to reject.

 

Members may re-submit their proposal as often as they wish.

 

The final draft of a planned action is released for member signatures at least 48 hrs before official release.

 

Impromptu actions are those actions that address an immediate, urgent problem: e.g., the publication of an unacceptable article, a particularly shabby piece of journalism, etc.

 

Impromptu actions must be submitted to the CC for qualification. The CC proposes all submitted actions to the membership, and the action that receives the most signatures is selected for release for that week.  In case of a tie, the CC makes a determination which among the competing proposals is to be proposed to the membership first, which to pipeline, and which to reject.

 

Proposals must specify fully what the action is, why it is important, and exactly what to do.

 

Statements must be released by the CC for membership signatures at least 12 hours before official publication.

 

3.4 Official issuance of statements

 

Each statement is issued via an official Action Alert, signed by the official representatives of member organizations wishing to endorse the statement.

The list of signatures will be ordered alphabatically on the name of the organization.

3.5 Member obligations

The purpose of the AMWGC is to amplify the collective voice of member organizations rather than to reduce them to one voice. That is why it is crucial for each member organization that endorses a statement or action to act upon the statement or action call: if the AMWGC denounces a newspaper for a journalistic breach, in addition to signing the joint AMWGC statement, each signing member organization is expected to issue its own separate protest against the newspaper in question and to mobilize its own membership to act. In other words, the AMWGC is not a means to reduce dozens of protests with a single umbrella protest (something that would defeat the very purpose of the effort), but rather a tool for organizing a coordinated mobilization of dozens of organizations, enabling us to make a powerful impression and bring about the needed effect on media behavior.