THE PALESTINIAN PAVILION  @ GITEX 2001 Dubai

14 - 18 October, 2001

SPONSORSHIP AND ADVERTISING

The Palestine Information Technology Association (PITA) in cooperation with the Palestine Trade Center (Paltrade), under the auspices of the Ministry of Economy and Trade with the support of the DAI-MAP project is mounting the Palestinian Pavilion at GITEX 2001 in Dubai, UAE from 14-18 October 2001.

 

CITEX is the largest and most visible IT exhibition in the Middle East. Due to its incremental success GITEX has been ranked the third most important IT exhibition in the World.

 

PITA sees the exhibition as the right vehicle at the right time to launch its market entry into the regional Arab Markets and benefit from the networking opportunities with the international IT Sector representatives expected to be present at GITEX 2001.

 

PITA in a continuing effort to create a professional image for the sector and assit exhibitors to both exhibit their own procucts plus showcasing the Palestinian IT Sector Milestones, has recruited the assitance of PALTRADE, the specilaized Trade Promotion Center in Palestine, and Ellam Tam, the Communications and Public Relations Company in Palestine.

 

In order for PITA to ensure an efficient and proactive presence at GITEX with a longer term aim for networking, PITA is looking for valuable assistance with sponsorship and advertising. An attractive range of options has been prepared that offers both exposure and recognition for your companies in an international forum of recognized significance.

 

PITA is eager to receive your support and assistance to this crucial mission in GITEX 2001.

 

Sponsorship Packages

 

Gold Sponsorship Packages:

 

I.       Palestine GITEX Main Partner:

 

The Main Partner in return for his sponsorship will receive a wide host of recognition rights including. These rights will include:

-         Designation of Main Partner at the Palestinian Pavilion main Banner

-         Designation of Main Partner at the front Cover of the Catalogue

-         Designation of Main Partner on the front Cover of the Brochure

-         Designation of Main Partner on the front of the Calendar if sponsored.

-         Designation of Main Partner on all IT sector Press Releases

-         Designation of Main Partner on Acknowledgement page inside Catalogue

-         Designation of Main Partner on Roll up Banner in meeting room at Pavilion

-         Exclusive hosting of the Palestinian Reception with name/logo appearing on Banner for event and invitation cards

-         Speaking opportunities at reception and press conference.

-         10 executives at Reception and ability to invite up to 20 guests from AA’s contacts

-         Full page ad in Catalogue

 

The Palestine GITEX Main Partner has been awarded to Arthur Andersen Company in the Middle East at a total package cost of USD$ 50,000.

 

II.    Palestine GITEX Associate Partner:

 

The Associate Partner in return for his sponsorship will receive the following recognition benefits:

 

-         Name appearance on Main Banner at Pavilion

-         Name appearance front cover of Catalogue

-         Name appearance on Brochure

-         Name appearance on Calendar

-         Name appearance in acknowledgement page inside Catalogue

-         Name appearance on Roll up Banner in meeting room at Pavilion

-         Acknowledgement at Reception

-         Ability to invite 15 guests to the Palestinian reception

-         Exlcusive name appearance as sponsor for the fully paid ad at Newsweek Magazine Middle East Edition

-         Designation as Associate Partner appearing at Press Releases.

 

Designation of Associate Partner is open any Palestinian or international company or organization. The total Package cost is at USD$ 30,000.

 

III. Palestine GITEX Supporter:

 

The desingation of Palestine GITEX Supporter is open for three Palestinian/International Companies or entities who are willing to ensure the appropriate presentation of the Palestine IT Sector at GITEX 2001. The three supporters in return for their sponsorship will receive the following recognition benefits:

 

-         Name appearance on Main Banner at Pavilion

-         Name appearance on front cover of Catalogue

-         Name appearance on Brochure

-         Name appearance on Calendar

-         Name appearance in acknowledgement page inside Catalogue

-         Name appearance on Roll up Banner in meeting room at Pavilion

-         Acknowledgement at Reception

-         Ability to invite 10 guests to the Palestinian reception

-         Exlcusive name appearance on Carrier Bags for first Supporter

-         Exclusive name appearance on IT Brochure for second Supporter

-         Exclusive name appearance on Calendar for third Supporter

-         Designation as Associate Partner appearing at Press Releases.

 

Designation of Supporter Partner is open any Palestinian or international company or organization. The package is estimated at USD$ 15,000.

 

Silver Sponsorship Packages:

 

IV.  Exhibition Catalogue for the Palestinian Pavilion

 

The print run will be 5000 copies and the catalogue will be distributed free to all visitors. It will contain details of exhibitors and other useful information about Palestine. It will include two support letters from  Palestinian Ministers. Your name will be prominently displayed on the front cover of the catalogue along with the words: This catalogue has been sponsored by [Name and address]

 

The Sponsor of the Exhibition Catalogue will get the opportunity to receive the following benefits:

 

-         Display company name on front cover of the catalogue along with the words:

This catalogue has been sponsored by [ Name and Adress]

-          A full page ad inside the catalogue free of charge.

-         Ability to attend or  invite 3 guests to AA’s reception.

-          Recognition in the friends list banner at meeting room.

 

 

An exhibition catalogue has a much longer life that the exhibition itself. It is retained by visitors both as a reminder and as a reference for future use.  Your name will be the first thing they see every time it is opened.

 

Exhibition catalogue sponsorship is open toThe cost of sole-sponsorship of the catalogue (and a permanent reminder of your company) is $10,000. As only one sponsor is being used, this sponsorship is available on a first-come-first-served basis.

 

Please complete the attached pro-forma and forward it as soon as possible. The deadline for exhibition catalogue sponsorship is 19th September.

 

V.     Full Paid Ad in Newsweek Magazine Middle East Edition:

 

For the first time, sponsors can have the exclusivity of sponosring a full page in the Middle East edition of Newsweek Magazine profiling the Palestinian IT Sector and the Palestinian Economy. The Middle East Edition of Newsweek has a 11,000 circulation with a signigicant  readership.

 

The Sponsor can benefit the following:

-         Company Brand name appearing as the main Sponsor for the advertisement page..

-         Full page ad in the catalogue free

-         Appearance on back cover of the Catalogue as Designated Friend of Palestine CITEX 2001

-         Appearance at a special roll up banner at the meeting room at the Palestinian Pavilion.

 

Additionally the Sponsorship package will also include the distribution of an additional 500 copies of the magazine at the Palestinian Pavilion, the Palestinian Reception, and the planned press conferences.

 

Exhibition catalogue sponsorship is open toThe cost of sole-sponsorship of the one page ad is $10,000. As only one sponsor is being used, this sponsorship is available on a first-come-first-served basis.

 

Please complete the attached pro-forma and forward it as soon as possible. The deadline for exhibition catalogue sponsorship is 19th September.

 

VI.  Palestinian IT Profile Brochure:

 

The print run will be 1,000 copies of a first class IT Sector Profile to be distributed free to all visitors. It will contain a profile of the sector, its players, the existing conditions and the future growth opportunities for the sector. Sponsor will benefit from the following:

 

-         Name will be prominently displayed on the front cover of the Brochure along with the words: This Brochure has been sponsored by [Name and address].

-         Opportunity to place a quarter page profile of your company inside the Brochure in a special designated area or to be aknowledge at the catalogue as designated friend

-         Appearance at a special roll up banner at the meeting room at the Palestinian Pavilion as Designated Friend of Palestine CITEX 2001.

 

An IT Sector Profile Brochure has a much longer life that the exhibition itself. It is retained by visitors both as a reminder and as a reference for future use.  Your name will be the first thing they see every time it is opened.

 

IT Sector Profile Brochure sponsorship is open toThe cost of sole-sponsorship of the Brochure (and a permanent reminder of your company) is $5,000. As only one sponsor is being used, this sponsorship is available on a first-come-first-served basis.

 

Please complete the attached pro-forma and forward it as soon as possible. The deadline for exhibition catalogue sponsorship is 19th September.

 

VII.           Carrier bags

 

You could be the sole sponsor of the Palestinian Pavilion Carrier Bags. The production run will be 1000 pieces. The bag is made of sturdy cotton fabric, will hold folders brochures and other items visitors will accumulate during the exhibition, and will be distributed free. Sponsor will benefit the following:

-         Name will be prominently displayed on both sides of the bag. (so that whichever way it is held your name will appear). Each bag will carry the words: Palestinian Pavilion GITEX 2001 and This carrier has been provided by [Name and address].

-         Appearance on back cover of the Catalogue as Designated Friend of Palestine CITEX 2001

-         Appearance at a special roll up banner at the meeting room at the Palestinian Pavilion.

 

Customized text can also be considered provided sponsorship agreement is received in good time to allow production.

 

An exhibition carrier has a much longer life that the exhibition itself. It is both a reminder and useful.  Your name will be seen every time it is used.

 

Exhibition carrier sponsorship is open to any Palestinian or international company or organization. The cost of sole-sponsorship of the carrier bags (and a continuing reminder of your company) is $5,000. As only one sponsor is being used, this sponsorship is available on a first-come-first-served basis.

 

Please complete the attached pro-forma and forward it as soon as possible. The deadline for carrier bag sponsorship is 19th September

 

VIII.        Travel Package:

 

An essential package designed to enable the effective and encompassing presence of the IT Sector Delegations and other key support staff.

 

The sponsor of the Travel Package will benefit the following:

 

-         Sepcial acknolwedgement at the reception.

-         Appearance on back cover of the Catalogues as official carrier of Palestinian deligation at CITEX 2001

-         Appearance at a special roll up banner at the meeting room at the Palestinian Pavilion as official carrier

 

Travel Package sponsorship is open to any Gulf/Arab or international Carriers or Travel Agency. The cost of sole-sponsorship of the Travel Package is $5,000. As only one sponsor is being used, this sponsorship is available on a first-come-first-served basis.

 

Please complete the attached pro-forma and forward it as soon as possible. The deadline for carrier bag sponsorship is 19th September

 

IX.   Calendar 2002:

 

A special Calendar for 2002 will be printed on the occasion of the Palestine GITEX 2001 participation.

 

 

The Calendar will be designed as a desktop give away and will be distributed (2000) Calendar to all visitors of the Pavilion, reception guests and VIPs. Sponsor will be able to get the following:

 

-        Name will be prominently displayed on top of Calendar. Each calendar will carry     the words: Palestinian Pavilion GITEX 2001 and This Calender has been provided  by [Name and address].

-         Appearance on back cover of the Catalogue as Designated Friend of Palestine CITEX 2001

-    Appearance on a special roll up banner at the meeting room in the Palestinian                                                                   

     Pavillion.

Calendar 2002 sponsorship is open to any Palestinian Company. The cost of sole-sponsorship of the Calendar 2002 is $5,000. As only one sponsor is being used, this sponsorship is available on a first-come-first-served basis.

 

Please complete the attached pro-forma and forward it as soon as possible. The deadline for carrier bag sponsorship is 19th September

 

X.     Palestine GITEX Friend:

 

Sponsors who still wish to be general supporters of the Palestinian Presence at GITEX 2001 are still welcome to do so. In return they will benefit the following:

 

-         Appearance on back cover of the Catalogue as Designated Friend of Palestine CITEX 2001

-         Appearance at a special roll up banner at the meeting room at the Palestinian Pavilion.

 

Friend of Palestine GITEX 2001 Designation is open to six Palestinian/Gulf/Arab or international Companies. The cost of thePalestine GITEX  Friend Designation is $1,500.

 

Please complete the attached pro-forma and forward it as soon as possible. The deadline for carrier bag sponsorship is 19th September

 

Advertising Packages

 

Besides sponsorship you may also wish to consider advertising to support your involvement in the exhibition. This can be done in the exhibition catalogue.

 

Exhibition Catalogue for Palestinian Pavilion

 

The catalogue will be in full color with a print run of 3,000 copies. It will contain details of exhibitors and other useful information about Palestine. It will include two support letters from  Palestinian Ministers. It will be distributed free to all visitors.

 

An exhibition catalogue has a much longer life that the exhibition itself. It is retained by visitors both as a reminder and as a reference for future use.  Your advertisement will be seen every time it is opened.

 

Exhibition catalogue advertising is open to any Palestinian or international company or organization.

 

The cost of advertising is as follows:

       ·         Back cover, full page only,                                 $4,000

       ·         Inside front cover, full page only,                        $3,000

       ·         Inside back cover, full page only                         $3,000

       ·         Full page, alongside company profile

if possible                                                            $1,200

       ·         Half page, alongside company profile

if possible                                                              $700

 

A discount of 25% is offered on the above rates to sponsors, exhibitors, members of PITA,  and members of Paltrade.

 

Please complete the attached pro-forma and forward it as soon as possible to book advertising space. As the number of advertisements is limited, bookings will be accepted on a first-come-first-served basis. The deadline for advertising in the exhibition catalogue is 19th September.

 

 

 

 

 

 

Thank you once again for your support.

 

 

Palestine Information Technology Association                    Palestine Trade Center

 

2nd of September 2001

 

Attached: Proforma