Market Access Program

Firm Level Assistance

Assisting Companies to prepare for exhibition at Gitex 2001

Program:

Assisting Companies to prepare for exhibition at Gitex 2001

Time Frame:

July 01

Program Summary:

This program is part of an overall Firm Level Assistance Program that's implemented by PITA & DAI/MAP. This particular program is to prepare exhibiting at GITEX in terms of  Planning, Image Building, and Media & Market Info.

An Independent consultant will be hired to implement part of the task on cost sharing basis. His / Her work will be evaluated as days of Level of Effort.

 

Details:

Planning:

Working with the company team to plan for Gitex (Goals, Theme, Products, Image Building, Media, Marketing Needs, etc.)

Image Building:

Website content, Promotional Material, Adds, etc.

Media:

Press Releases, Interviews

Market Info:

Identification of individual company market needs (Meetings, Contacts, Prospects, etc.)

 

Deliverables:

1.      Company plan and scope of follow-up needs

2.      Material of image building and press releases

 

Process:

1.      Assessment of company needs based on a short company visit

2.      Workplan & budget to define Level of Effort needed

3.      Letter of Agreement signed with DAI /MAP

4.      Implementation

Target Group:

-        Companies exhibiting at Gitex 2001

Cost:

MAP will subsidize up to 50% of the cost of the consultant and the design of the printed material for the purpose of GITEX.

All company dues are paid directly to PITA.

To Apply:

-        Attached Application Form should be emailed it to PITA at (pita@pita-palestine.org).

-        Advanced payment of $200 with the submission of the application.

-        Your Company Profile should be filled at PITA website and for MAP.

 

Note:   Based on the output of this program, implementation of follow-up activities needed (e.g. Meetings, Market research, etc.) will be handled separately.

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