Marketing Firm Level Assistance Service Programs

Marketing Strategy Development Program

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Program

Marketing Strategy Development Program

Time Frame

Valid until 1 November 2003

Target Group

• Up to 2 ICT companies.

Description

This program is designed for mature ICT firms that are ready to develop and apply a comprehensive marketing strategy.  The work shall commence with interested firms by analyzing internal and external factors, related market information, company position, as well as marketing targets to be achieved.  A detailed short and medium term strategy shall then be developed for the company indicating important key issues as well as other internal firm capacity building exercises and steps.  The marketing strategy shall be developed with the firm's participation and the final report shall be presented to key firm staff to insure proper delivery and comprehension.

Methodology

• Registration for the program with PITA using the attached form.
• MAP will conduct a company visit to assess needs and a finalized Scope of Work (SOW) with deliverables and estimate of implementation cost.   
• Scope of Work, deliverables and Program Cost approved by the company.
• Company payment of set program fees.   
• PITA will authorize the commencement of work with MAP.
• Commencement of work after Letter of Agreement (LOA) is signed with MAP. 

Cost & Payment

• $800 Members (Advance Payment)

• $1,120 Non-Members (Advance Payment)

To Apply

1. Attached Application Form should be filled & emailed to PITA at mailto:(register@pita-palestine.org).

FIRST COME FIRST SERVE

For more information, please contact Miss. Majdolin Sulieman at 02- 2408478 or by email to majdolin@pita-palestine.org