BIT @ Birzeit University
Web & Media Course: Promotion, Security and WYSIWYG

• Promotion:
  
  • Know and target your audience
  • Know your competitors (mostly commercial)
  • Provide high quality content
  • Design the site to attract target (easy download, navigation ...)
  • Announce the site in search engines and directories
  • Make the site search engines friendly
  • Use banner exchanges, web rings, associations
  • Link to others and have them return the favor
  • Announce on Forums, newsgroups, chat places etc.
  • Use mail lists (caution!)
  • Use broadcast systems (tell a friend)
  • Host free, useful and promotional material
  • Create loyal audience and use word of mouth (answer your e-mail, be professional, update the site regularly ...)
  • Use free/paid submit-it sites and services or pay for ads on major or related sites
  • http://www.searchenginewatch.com/

• Security:
  • Social engineering
  • Security holes in applications
  • User responsibility
  • Hacks
  • DoS, Mail bombs, pings
  • Annoying communications
  • http://www.advisor.com/wHome.nsf/w/MISmain
• WYSIWYG Editors and Productivity Packages
  
  • MS Office
  • FrontPage
  • FrontPage Express
  • Content management, development and web collaboration packages (interdev, coldfusion, arsdigita, dreamweaver ...)

   

• Dynamic content
  
  • Scripts
  • Databases
  • Animation
  • Audio
  • Video
  • Flash
  • Other presentations

W3M - Home

Š BIT - Birzeit University, P.O. Box 14, Birzeit, Palestine. Tel: +970/2-2-298-2012, Fax: +970/2-2-281-0656
E-mail addresses:
Rae'd: rsharif@birzeit.edu
Anna: annaseif@yahoo.com
Abed: webmaster@birzeit.edu. (start the subject with "w3m")